Google Ads Management
Pay for intent, not impressions.
Google Ads puts you in front of people already searching for your service. Done well, it's one of the most predictable lead channels. Done poorly, it burns budget on irrelevant clicks. We build tightly structured campaigns with tracking you can trust.
The problem
Sound familiar?
- High cost per click and few real enquiries
- Ads showing for irrelevant searches
- No idea which keywords produce leads
- Traffic sent to a generic homepage
- No conversion tracking or wrong tracking
Who this is for
- Clinics and specialists with high-value services
- Travel and tour operators
- Real estate projects
- Local service businesses with clear demand
Scope
What we manage
Process
How we approach it
- 01
Account review
Audit any existing account, tracking and landing pages.
- 02
Structure and keywords
Build tight ad groups around commercial-intent searches.
- 03
Tracking
Set up conversions for forms, calls and WhatsApp clicks.
- 04
Launch
Start with controlled budgets and clear success metrics.
- 05
Optimise
Search terms, bids, ads and landing pages refined weekly.
What you receive
- Campaign strategy
- Keyword and negative keyword lists
- Ad copy
- Conversion tracking
- Weekly optimisation
- Monthly report
Realistic expectations
Your ad spend is paid directly to Google and is separate from our management fee. Early weeks are about learning; results depend on budget, competition, offer and landing page.
FAQ
Questions we're often asked
What budget do I need?
It depends on your market's click costs. We'll estimate a sensible starting budget during the consultation.
Is ad spend included in your fee?
No. Ad spend goes directly to Google from your account. Our fee covers strategy and management.
Can healthcare businesses advertise on Google?
Yes, within Google's healthcare policies. Some treatments have restrictions; we plan campaigns to comply.
Get started
Discuss My Google Ads Campaign
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