Choose the right primary category
Your primary category is one of the strongest signals for which searches you appear in. Pick the most specific category that describes your core service — “Dental clinic” rather than “Health”, for example — and add secondary categories only where they genuinely apply.
Keep your name, address and phone consistent
Use your real business name without stuffing keywords, and make sure your address and phone number match your website and major directories exactly.
Add services, photos and hours
Complete every relevant section. Real photos of your premises and team build trust. Update holiday hours so customers aren't disappointed.
Ask for reviews the right way
Ask satisfied customers shortly after their experience with a direct link. Never offer incentives or post reviews on behalf of customers — both violate Google's policies.
Respond and post regularly
Reply to every review professionally and share updates or offers. Activity signals an engaged, open business.